Kinney Green advised Firezza on the acquisition of their first specific A3 restaurant in prime Soho. The Kinney Green Firezza Soho deal marks an important step as the brand expands its presence in central London. The move also strengthens its footprint in high-profile trading locations.

The 2,500 sq ft restaurant on Dean Street now trades and introduces a new venture for the long-established client. The site attracts strong footfall and benefits from excellent visibility. Soho’s vibrant dining scene made it a strategic choice for Firezza’s continued growth. The location supports both dine-in customers and delivery demand.

Firezza, purchased in 2016 by Pizza Express, continues to evolve its estate across London. Kinney Green has supported the brand on multiple acquisitions throughout Greater London. The team provided advice on site selection, negotiations and market positioning. This latest Soho opportunity builds on that long-standing relationship.

The Dean Street restaurant allows Firezza to engage with a diverse customer base. Office workers, residents and visitors all contribute to steady demand. The area remains one of London’s most dynamic food and beverage districts. This environment suits Firezza’s offering and growth ambitions.

Kinney Green continues to advise operators on restaurant acquisitions across London. The firm supports clients with strategic expansion plans. It also helps identify locations that deliver long-term value. The Soho acquisition demonstrates continued confidence in central London hospitality.

We wish the company continued success with their new Soho restaurant.